Prorize’s team is poised to transform how companies price and extract the maximum value from their existing assets.



Prorize was founded in 2006 by pricing pioneers. Our legacy across multiple industries has revolutionized how companies with complex operating environments set prices and optimize revenues.

Dr. Ahmet Kuyumcu

Founder & CEO

Ahmet is the founder and CEO of Prorize and responsible for running all facets of the business. A recognized expert in the field of pricing and revenue management, he assures that Prorize delivers the best-in-class pricing solution and continuously exceeds client’s expectations.

Ahmet has directed and built profit-generating pricing systems across a broad range of sectors. Previously Chief Scientist at Zilliant, a provider of price optimization solutions, Ahmet led and pioneered price optimization solution for the Zilliant product suite. Before Zilliant, he served as a Senior Scientist at Talus (now JDA).

Peter Hansen

VP, Global Customer Success

Peter Hansen is the VP of Global Customer Success at Prorize. He is responsible for helping Prorize’s customers transform their business by leveraging customer centric pricing to unlock the value of their unique product offerings and ultimately improve their revenue streams.

Peter also leads the development of service and sales strategies for Prorize’s most strategic accounts, combining his rich customer relations experience with Prorize’s cutting-edge revenue management and pricing solutions to maintain trust-based relationships with customers.

Raja Rangarajan

VP, Operations

Raja Rangarajan is the VP of Operations at Prorize. In this role, he is responsible for running the day-to-day operations of Prorize, including managing the DevOps teams tasked with delivering cutting-edge price optimization solutions.

Raja brings extensive experience in the field of revenue management to Prorize. Since 1996, when he began his career as a software developer for Aeronomics, he has delivered and supported revenue management solutions for the travel, transportation, hospitality, media, entertainment and retail industries.

Amber Hyde

Director of Professional Services

Amber Hyde is Director of Professional Services, overseeing our clients’ setup, onboarding, training, and support processes. Amber brings a unique experience to her role as she was previously an end-user of Prorize’s Senior Living Rent Optimizer solution; both in her role as Pricing Manager for Holiday Retirement, and as Manager for Pricing and Revenue Management at Brookdale, the largest independent housing provider and the largest assisted living provider in the US, respectively.

Prior to her career in the senior housing industry, Amber worked for more than a decade in corporate real estate development, working for companies such as Nike, KinderCare, and Con-way.

Navneet Verma

Director of Professional Services

Navneet Verma works as Director, Professional Services for Prorize. In this role, Navneet is responsible for maintaining and enhancing Prorize’s AI Pricing Platform™. Navneet was introduced to Revenue Management early in his career and he brings years of experience building and coding complex algorithms. Prior to joining Prorize, Navneet served as part of senior management team in the analytics division at ABB Enterprise Software group, among other roles.

He earned his Bachelor’s degree in Engineering from Indian Institute of Technology, India. He later went on to get graduate level degrees in mathematics, computer science and business with specialization in decision sciences.

Can Hantas

Director of Software Engineering

Can Hantas is the Director of Software Engineering at Prorize. In this role, he is responsible for architecting and developing software systems that meet and exceed the requirements of Prorize’s pricing scientists and clients.

Can studied Computer Science in three different countries for almost a decade. He has co-authored academic papers, worked as a researcher and as a teaching assistant in the field of computer programming, algorithms and database management. He holds B.E. in Computer Engineering from TOBB ETU and M.S. in Computer Science from Georgia Institute of Technology.