Prorize’s team is poised to transform how companies price and extract the maximum value from their existing assets.



Prorize was founded in 2006 by pricing pioneers. Our legacy across multiple industries has revolutionized how companies with complex operating environments set prices and optimize revenues.

Dr. Ahmet Kuyumcu

Founder & CEO

Ahmet is responsible for running all facets of the business. A recognized expert in the field of pricing and revenue management, he assures that Prorize delivers the best-in-class pricing solution and continuously exceeds client’s expectations.

Ahmet has directed and built profit-generating pricing systems across a broad range of sectors. Previously Chief Scientist at Zilliant, a provider of price optimization solutions, Ahmet led and pioneered price optimization solution for the Zilliant product suite. Before Zilliant, he served as a Senior Scientist at Talus (now JDA).

Peter Hansen

Chief Growth Officer

Peter is responsible for helping Prorize’s customers transform their business by leveraging customer centric pricing to unlock the value of their unique product offerings and ultimately improve their revenue streams.

Peter also leads the development of service and sales strategies for Prorize’s most strategic accounts, combining his rich customer relations experience with Prorize’s cutting-edge revenue management and pricing solutions to maintain trust-based relationships with customers.

Amber Hyde

Director of Professional Services

Amber is overseeing our clients’ setup, onboarding, training, and support processes. Amber brings a unique experience to her role as she was previously an end-user of Prorize’s Senior Living Rent Optimizer solution; both in her role as Pricing Manager for Holiday Retirement, and as Manager for Pricing and Revenue Management at Brookdale, the largest independent housing provider and the largest assisted living provider in the US, respectively.

Prior to her career in the senior housing industry, Amber worked for more than a decade in corporate real estate development, working for companies such as Nike, KinderCare, and Con-way.

Can Hantas

Director of Software Engineering

Can is responsible for architecting and developing software systems that meet and exceed the requirements of Prorize’s pricing scientists and clients.

Can studied Computer Science in three different countries for almost a decade. He has co-authored academic papers, worked as a researcher and as a teaching assistant in the field of computer programming, algorithms and database management. He holds B.E. in Computer Engineering from TOBB ETU and M.S. in Computer Science from Georgia Institute of Technology.