Prorize’s growing team of pricing scientists and thought leaders is dedicated to helping our clients transform how they price and extract maximum value from their portfolio of assets.

  • Dr. Ahmet Kuyumcu

    Founder & CEO

  • Peter Hansen

    Chief Growth Officer

  • Amber Hyde

    Vice President, Client Success

  • Can Hantas

    Director of Software Engineering

  • Nataliia Afanasieva

    Director of Data Engineering

  • Hasan Kuyumcu

    Director of Pricing Science

Dr. Ahmet Kuyumcu

Founder & CEO

Ahmet is responsible for running all facets of the business. A recognized expert in the field of pricing and revenue management, he assures that Prorize delivers the best-in-class pricing solution and continuously exceeds client’s expectations.

Ahmet has directed and built profit-generating pricing systems across a broad range of sectors. Previously Chief Scientist at Zilliant, a provider of price optimization solutions, Ahmet led and pioneered price optimization solution for the Zilliant product suite. Before Zilliant, he served as a Senior Scientist at Talus (now JDA).

At Talus, he engineered the scientific processes for the most successful pricing products in the travel-transportation, media, automotive and apartment industries. Ahmet also taught graduate-level classes in Pricing and Revenue Management at the University of Texas at Austin and the Indian School of Business.

Ahmet has authored and published several articles in professional journals and presented more than two dozen technical articles at conferences and universities around the world. He served on the boards of Pricing and Revenue Management section of INFORMS, and the Journal of Revenue and Pricing Management.

Ahmet earned M.S. and Ph.D. degrees in Operations Research from Texas A&M University.

When not crunching numbers, Ahmet can be found with his wonderful wife and three amazing children. He is an avid reader and enjoys traveling and exploring nature.

Peter Hansen

Chief Growth Officer

Peter is responsible for helping Prorize’s customers transform their business by leveraging customer centric pricing to unlock the value of their unique product offerings and ultimately improve their revenue streams.

Peter also leads the development of service and sales strategies for Prorize’s most strategic accounts, combining his rich customer relations experience with Prorize’s cutting-edge revenue management and pricing solutions to maintain trust-based relationships with customers.

Peter began his 30-year career in international sales with Maersk in Copenhagen Denmark. In 1991 he joined a leading Danish company in the HVAC industry. In 1995 Peter moved to London, UK to start-up the company’s UK subsidiary as managing director. He moved to Atlanta in 2003 working as National Sales Manager for an affiliated company in the HVAC industry. Peter owned a Sales and Management coaching company for 4 years.

Peter is a Maersk Shipping Academy graduate with a Bachelor in International Sales and Marketing from Copenhagen, DK business school.

Peter spends a lot of time hiking, playing golf and visiting family in Denmark.

Amber Hyde

Vice President, Client Success

Amber is overseeing our clients’ setup, onboarding, training, and support processes. Amber brings a unique experience to her role as she was previously an end-user of Prorize’s Senior Living Rent Optimizer solution; both in her role as Pricing Manager for Holiday Retirement, and as Manager for Pricing and Revenue Management at Brookdale, the largest independent housing provider and the largest assisted living provider in the US, respectively.

Prior to her career in the senior housing industry, Amber worked for more than a decade in corporate real estate development, working for companies such as Nike, KinderCare, and Con-way.

Amber has a bachelor’s degree in business from the University of Redlands and an MBA from Portland State University.

In her free time, Amber is a regular volunteer at Habitat for Humanity and enjoys hiking with her dog on the weekends and exploring Atlanta.

Can Hantas

Director of Software Engineering

Can is responsible for architecting and developing software systems that meet and exceed the requirements of Prorize’s pricing scientists and clients.

Can studied Computer Science in three different countries for almost a decade. He has co-authored academic papers, worked as a researcher and as a teaching assistant in the field of computer programming, algorithms and database management. He holds B.E. in Computer Engineering from TOBB ETU and M.S. in Computer Science from Georgia Institute of Technology.

In his free time, he enjoys learning about new technology. If he were stranded on a deserted island he would probably bring his wife, cat and laptop with him.

Nataliia Afanasieva

Director of Data Engineering

Nataliia leads our data engineering team. She oversees the integration of new data sources, providing the best quality transformation and data load, and enhancing existing database development operations and processes. She is also in charge of user experience and continuous improvement for our unique cloud-based pricing solutions.    

Prior to Prorize, Natalia was the Director of Software Engineering at Analytical Business Information Systems (ABIS-Ukraine).  During this time, she implemented numerous unique desktop applications for clients in the Financial, Accounting, Manufacturing, Tourism, Retail, and Insurance industries. 

Nataliia has a Master of Science degree in Engineering from the National Technical University of Ukraine. 

Natalie enjoys spending time with her family and exploring new places in her free time.  

Hasan Kuyumcu

Director of Pricing Science

Hasan leads the pricing science consultants, where he is responsible for the R&D for product offerings and overseeing the execution of scientific work delivered by Prorize.

In the past six years, Hasan led the enhancement of Prorize’s science, including applying AI-based procedures for demand forecasting, competitive pricing, and value pricing. He also led the automation of the critical science processes within Prorize.

He earned a Bachelor of Science degree in Financial Mathematics from Istanbul Bilgi University and a Master of Science degree in Applied Mathematics from Georgia State University.

Hasan enjoys hiking, water sports, cooking, and soccer outside of the office. He also loves traveling and visiting new places.


Schedule 45 minutes today with the Prorize team to better understand the health
of your pricing process and opportunities to generate incremental revenue.