News & Insights

How to Fight and Win the Self-Storage Pricing War

The self-storage industry experienced a surge in demand during the pandemic, but that robust growth has ended. This article explores proven strategies operators can adopt to navigate the competitive landscape without resorting to destructive price wars.

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The Three Pillars of Value-Based Pricing

Value-based pricing is essential for a self-storage operator’s revenue management program and provides optimal results when combined with efficient value-selling strategies based on the psychology of judgment and decision-making.

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Prorize Celebrates 15th Anniversary

Prorize was founded in 2006 to help companies recognize patterns from data and dynamically generate revenue-maximizing prices. Since then, Prorize has assisted companies across multiple industries achieve record-breaking results.

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