News & Insights

Prorize Hires Pricing & Analytics Veteran Dinesh Mehta as VP of Products & Engineering


Atlanta, GA, March 28, 2023 – Prorize, a global leader in self-storage revenue management solutions, and Storable, the leading technology company for self-storage operators, today announced that their data interface is fully functional to allow their respective software technology solutions to talk to each other seamlessly.

As a senior leader at Prorize, Dinesh will be responsible for driving product innovation, strategy, and development, as well as the ongoing performance management of the engineering team for Prorize’s Self Storage Revenue Management (SSRO) and other revenue management technology solutions.

“Dinesh’s passion for analytics and wealth of experience across companies and industries will greatly benefit our product strategy and customers,” said Ahmet Kuyumcu, CEO of Prorize. “Having known him for years, I have the utmost confidence in his ability to take our SSRO technology to the next level.”

Dinesh brings over 25 years of domain expertise experience in Retail Price Modeling & Optimization, B2B Price Modeling & Optimization, Assortment Modeling & Optimization, Marketing Mix Modeling & Optimization, Personalized Marketing, Segmentation/Clustering, and Recommender Systems for various verticals in different countries. Previously an analytical executive at Precima (now part of NielsenIQ), Dinesh successfully led analytical product development and research, analytical client delivery and has also had hands-on experience in building analytical products/solutions.

“Prorize’s SSRO stands out as a truly unique solution with its highly scalable and automated software, requiring minimal human intervention,” said Mr. Mehta. “I’m thrilled at the possibilities that Prorize’s SSRO can unlock, and am excited to see what we can accomplish for self storage operators across the globe.”

Self Storage operators use Prorize’s cloud-based SSRO solution to increase their revenue and improve their bottom line. SSRO analyzes hundreds of combinations of parameters (such as price, promotion, unit type, unit size, customer type, competition, and season) to forecast demand and accurately predict the price a customer is willing to pay for each self-storage unit. As a result, SSRO reduces human intervention and pricing errors and delivers incremental revenue of at least 10%.

About Prorize

Prorize is a global leader in self-storage revenue management solutions, now serving clients in over twenty countries across five continents. The only pricing company to ever win the world’s top prize for advanced analytics, the Franz Edelman Award, Prorize’s proprietary software and pricing consultants help clients capture maximum revenue from their assets. Prorize’s data-driven approach focuses on providing value through mutually beneficial transactions and optimum price points, allowing for sustainable and profitable growth of the enterprise.