News & Insights

Prorize & Highline Storage Partners Celebrate One Year Partnership

Revenue Management Fuels Property Management Firm’s Revenue Growth


Atlanta, GA, December 3, 2021Highline Storage Partners, a leading real estate developer in the Southeast, and Prorize, architect of the Self Storage Revenue Optimizer™ (SSRO™) solution, today announced the one-year anniversary of their partnership.

Founded in 2019 to acquire and develop self storage properties in secondary and tertiary markets, Highline Storage Partners has grown from 3 to 30 stores in just the past two years. They largely credit Prorize’s SSRO technology for their aggressive revenue gains and outstanding results.

“Without Prorize, whatever time we spent on trying to predict demand and prices wouldn’t be enough, nor would it be accurate,” said Mr. Berry. “The correlation between the time we’ve put in and the results we have gained is disproportional in the most positive of ways. There’s just no replacing their technology and the value it has brought to our bottom line.”

Prorize’s SSRO technology was developed specifically for the self storage industry. Unlike rules-based systems, which look to the past for guidance, SSRO forecasts demand based on customer behavior and combinations of attributes such as facility location, unit type, unit size, competition, and seasonality. SSRO then generates pricing recommendations that maximize revenue per unit for both new and existing customers.

“Highline Storage Partners is a great success story about what can happen when you let data analytics vs. human gut and intuition make decisions,” said Ahmet Kuyumcu, CEO of Prorize. “We are thrilled to contribute to their revenue growth and look forward to continuing to support their stores as they continue to add more properties.“

About Highline Storage Partners

Highline Storage Partners is a values-focused real estate investor, developer, owner and management company. We are a company dedicated to developing and repositioning distinct real estate assets throughout the southeast that continually provide our employees with the opportunity for growth and personal education. HSP\’s core strategy is to acquire and reposition existing self storage assets in secondary and tertiary markets. HSP’s mission is a commitment to become the most innovative organization in the industry by identifying value and realizing unique opportunities in our properties, our people and our communities.

About Prorize

Prorize is a global leader in revenue management solutions, now serving clients in 13 countries across 5 continents. The only pricing company to ever win the world’s top prize for advanced analytics, the Franz Edelman Award, Prorize’s proprietary software and pricing consultants help clients capture maximum revenue from their assets. Prorize’s data-driven approach focuses on providing value through mutually beneficial transactions and optimum price points, allowing for sustainable and profitable growth of the enterprise.